Covey is Finally Here! Founders Emily DiDonato and Christina Uribe Launch Their New Skincare Line

I am so excited to share the news that my skincare line, Covey, is finally here!

Skincare is something I have always been super passionate about. I love testing out new products and investigating ingredients that are great for my skin. That being said, I have always found it really overwhelming to go about creating a skincare routine for myself. With so many products out there, it was getting time consuming and costly to constantly experiment and figure out what worked for my skin and what didn’t. I also would get recommended a lot of products, but never know in what order to apply them. It was becoming a full time job!

Which is why Covey was born.

After 3 years of researching, testing, formulating and polling you guys about your skincare routines, my bestie Christina and I created the ultimate skincare routine. Covey was created to answer every question that you were asking about skincare.

Covey is universal, uncomplicated and it actually works. We've taken the guesswork out of creating a skincare routine with 3 compatible formulas. Just 3 steps, day and night. Yup, that's it! The product names even tell you what order to apply in!

MEET THE COVEY ROUTINE:

First Of All Cleanser:

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Cleanser is so underrated, but it actually sets the mood for your whole routine. Covey's cleanser removes every stitch of makeup (yes, including waterproof mascara!), pollution and sweat. I roadtested dozens of cleanser formulas - and I knew we had found 'the one' when I could take off a full shoot day's makeup in less than 60 seconds without feeling dry or tight.

Next Up Vitamin C Serum:

We worked with board certified dermatologist Dr. Julie Russak on all of our formulas, which is why our vitamin C serum is unlike any you've seen before. Next Up has 15% THD ascorbate, is fragrance-free (no hot dog water here), ultra-stable, ultra-gentle and multitasks for day and night to protect and repair skin.

️Last But Not Least Moisturizer:

Last, but definitely not least is our cloud-like moisturizer that's the perfect balance of hydrating and moisturizing. It's perfect during the day under makeup or as an overnight moisturizer to protect and nourish your skin barrier.

You can shop the full routine here to pre-order! If you got yours, drop a comment on Covey’s Instagram and let me know what product you're most excited for!